The MSCA25 Annual Education Conference is SOLD OUT, but you don’t have to miss out with our pre-conference webinar series, presented by MSCA’s esteemed level 1 sponsors. Each 30-40 minute webinar is focusing on the latest technological innovations and forward-thinking strategies shaping the future of the mechanical services industry. At the end of each webinar, our sponsors will showcase a new innovation or product, keeping you up to date on their latest offerings.
This is a great opportunity to bring some of the conference into your office! Each session will provide thought-provoking insights and practical takeaways you can bring to your business. And at the end, each webinar will give viewers a peak at what the latest and greatest is from their brands.
Don’t miss this opportunity to gain a competitive edge and position yourself at the forefront of the industry’s technological revolution.
The series will explore:
From Price Wars to Premium Partnerships: The Contract Strategy That Wins
Tuesday, October 7, 2025, 1pm ET
Learn how strong contracts and exceptional service delivery drive customer loyalty, justify premium pricing, and build lasting business value.
Commercial service contractors face increasing pressure to differentiate themselves in a competitive market where price sensitivity threatens margins and customer loyalty. This session reveals how great contracts and exceptional service delivery create the foundation for lasting, profitable relationships. Discover how selling a great contract becomes the first step in delivering exceptional service that fosters loyalty, justifies premium pricing, and builds true business value with your most important customers.
Presented by ServiceTrade
Reinventing Commercial Sales: How Technology, Process, and AI Drive Success
Tuesday, October 21, 2025, 1pm ET
Commercial sales teams face mounting challenges due to lack of structure, inefficient sales cycles, and generic tools that don’t reflect the unique needs of contractors. While 78% of contractors report using a CRM, only 22% say they’re “very satisfied” with their system, leaving room for major improvement. At the same time, AI adoption is in its early stages but the businesses already leveraging it are realizing powerful gains in personalization and data entry efficiency.
This webinar, led by Blake Meulmester, VP of Product at ServiceTitan, will unpack how the right blend of technology, process, and AI can transform sales operations; driving consistency, predictability, and measurable growth.
You’ll learn how to:
- Leverage an industry-specific CRM to structure your sales process and unlock insights from customer history.
- Diversify marketing strategies to fuel consistent lead generation and fill your pipeline.
- Integrate AI into daily workflows to reduce inefficiencies and boost sales team productivity.
Presented by ServiceTitan Commercial
AI & the Trades: You Need A Hand, Not Robot, How Mechanical Contractors Are Saving Time and Getting More Done with the Crews They Have
Tuesday, October 28, 2025, 1pm ET
Tired of hearing about AI like it’s magic—while you’re still short-staffed and behind schedule? Join Justin Wetherby, Senior Solution Engineer at BuildOps, as they break down what real AI looks like on the jobsite—and how smart contractors are actually using it to save time, cut steps, and boost productivity without hiring more people or overhauling their systems.
You’ll learn:
- How to spot the difference between “homework” AI and time-saving tools
- 5 clear signs of real-world AI value in the trades
- Simple ways to get started by role—no big project required
- What good AI feels like for dispatchers, techs, managers, and execs
- If AI isn’t saving your team time, it’s not working. Join us to see how it can.
Presented by BuildOps
How Smart Contractors Are Solving the Labor Crisis While Competitors Struggle
Tuesday, November 4, 2025, 1pm ET
The construction industry is facing its most severe labor shortage in decades—but some contractors are not just surviving, they’re thriving. In this webinar, discover how forward-thinking contractors are turning the labor crisis into a competitive advantage through strategic workforce optimization, smart technology adoption, and operational excellence.
Join us as we reveal the counterintuitive strategies that are helping contractors do more with less while their competitors scramble. Learn why the answer isn’t just hiring more people—it’s working smarter with the people you have.
You will learn:
- The Metrics That Matter: Which workforce data points successful contractors track (and which ones they ignore) to maximize productivity per employee
- From Reactive to Predictive: How to use project data and workforce analytics to anticipate labor needs, prevent bottlenecks, and keep projects on schedule even with skeleton crews
- The Talent Multiplication Effect: Proven methods for making your existing team 40% more productive without working longer hours or burning them out
This webinar is perfect for mechanical contractors who refuse to let the labor shortage define their growth limits and are ready to build a more resilient, efficient operation that thrives regardless of workforce availability.
Presented by ACCESS