We’re excited to announce Ken Schmidt as the Closing General Session Keynote Speaker at MCAA26!
Ken Schmidt is a renowned business strategist, bestselling author and the former communications leader behind the legendary turnaround of Harley-Davidson. His work helped transform Harley-Davidson into one of the world’s most iconic brands—not by focusing on products, but by putting people, identity and authentic connection at the center of the story.
Ken’s high-energy keynote will challenge attendees to reject complacency, embrace bold differentiation and stand out in an increasingly commoditized world. Drawing from decades of experience, he’ll share the unconventional strategies behind building fierce customer loyalty and creating a brand people love, remember and talk about.
Ken is the author of Make Some Noise: The Unconventional Road to Dominance, host of the Tailgating with Geniuses podcast, and co-founder of Torque Sessions Leadership Training. Through his speaking, writing and consulting, he continues to inspire organizations to build lasting competitive advantage—rooted not in what they do, but in who they are.
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