Heightened competition has spurred mechanical contractors to share their impressive story of accomplishment, capabilities and convictions to bolster their image and competitive advantage. MCAA’s Public Relations: An Important Marketing Tool for the Mechanical Contractor highlights the need for regular promotion as a business development tool and offers tips for selecting a public relations consultant. It’s just one of MCAA’s educational resources that are free to MCAA members as a benefit of membership.
The bulletin explores:
- Why contractors need to invest in public relations
- How to select a public relations consultant
- The role of management’s commitment to public relations
- Public relations as a craft
For a full list of available Management Methods Bulletins, including several on the topic of marketing, visit the Management Methods Bulletins page.
Have Questions or Need Personal Assistance?
Contact MCAA’s Frank Wall.